Kinks vs Beatles Debate or rather waste of breath

To all-I have been reading several blogs in the last week at the kindakinks.net site where several or rather a plethora of bloggers are stating that the Kinks are/were a better band than the Beatles. First I don't think any band had the impact of the Beatles. Next the by far best marketing or packaging of a band belongs to the Stones, yes Mick Jagger did go to the Economics school of London and learned alot! The Who are also a band to be more than reckoned with. That said to me Tommy is more than overrated, Who's Next a triumph that is in a class by itself. So what about the Kinks vs the Beatles? I don't think the issue is about the bands, its about the songwriters or in the Kinks case the songwriter. The Beatles, led by John Lennon were frankly unmatched by any band with regard to innovative, legendary pop songs-listen to a Hard Day's Night-if I remember John wrote 80% of that album. 1964 was important but with all due respect, while You Really Got Me was a game changer-it was one song. 1965 is when things started to change. We had Lennon still leading the Beatles with Paul starting to mature and breakout-in 1967 Paul would be the musical leader for the Beatles-listen to Sgt Pepper if you don't agree. Ray Davies frankly blew away the SONGWRITERs of the Beatles-they had two primary songwriters-with George providing "OK" songs per John and Paul. Ray Davies as UNCUT magazine wrote last year wrote, was unbelievable. A 21 year old wrote Well Respected Man, I'm Not Like Everybody Else, Sunny Afternoon, See My Friends, This Strange Effect, and much more. Ray and the Kinks had or rather DID not have the following going into 1966-solid management, access to the USA market, a album focused label,-all which resulted in music which is IMHO-which represents the best songwriting of the 1960's=or greater than the output of Lennon and McCartney. The Beatles had a brand, the Kinks-did not. The Stones-well the more I listen to anything past 1979, I wonder who the hell this band is, the more I listen prior to 1966, I hear a cover band that made it big with a Beatles song. As Andrew Oldman stated-All the Day and All the Night made his hair stand up, that was the Kinks, as Andy Partridge of XTC said, he still is trying to write a song like Autumn Almanac-a song few folks outside of the UK where it was a minor hit have heard. God Save the Kinks-Bill Cannon

PS thanks to JohnT as RMS high school for turning me onto this band!